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GDPR Compliance Overview for Apolo Mktng S.L.

Introduction

Apolo Mktng S.L., a growth agency renowned for its innovative approach to enhancing Sales and Marketing processes, is committed to maintaining the highest standards of data protection and privacy. Our services, encompassing AI Assistants, Sales Intelligence, and Automations, are designed not only to propel business growth but also to ensure strict adherence to applicable data protection laws, including the General Data Protection Regulation (GDPR).

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GDPR Compliance

The General Data Protection Regulation (GDPR) is a pivotal piece of legislation designed to set guidelines for the collection and processing of personal information from individuals within the European Union (EU). Apolo Mktng S.L. takes its obligations under the GDPR seriously and has implemented comprehensive measures to ensure compliance across all aspects of its operations.

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AI Assistants

Our AI Assistants, which serve as chatbots for lead generation, are developed with a keen focus on privacy. They are designed to capture user information through interactions based on well-trained AI models. In compliance with GDPR, we ensure:

  • Consent: Explicit consent is obtained from users before collecting or processing their data, adhering to GDPR's requirements for clear and affirmative action.

  • Transparency: Users are informed about the purpose of data collection and how their information will be used, ensuring transparency and building trust.

  • Data Minimization: We collect only the information necessary for the intended purpose, aligning with the GDPR principle of data minimization.

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Sales Intelligence

Our Sales Intelligence services are designed to enhance the understanding and categorization of prospect company information without the collection or storage of personal data. This process involves the analysis and classification of publicly available company data from prospect websites, used solely for categorization purposes and to inform our business intelligence strategies. To ensure GDPR compliance and respect for privacy in these operations, we adhere to the following principles:

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  • No Personal Data Collection: We explicitly avoid the collection of any personal information from prospect company websites. Our focus is on publicly available company information that does not involve individual personal data, aligning with GDPR's emphasis on privacy.

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  • No Data Storage: The information collected for categorization and analysis is not stored in any form. Our use of data is transient, solely for the immediate purpose of enhancing our service offerings and those of our clients, without creating any databases or records of company data.

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  • Purpose Limitation: The data utilized is strictly for the purpose of improving our services and providing enhanced business intelligence insights to our clients. This ensures that our operations remain within the scope of legitimate business interests, a key GDPR compliance requirement.

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  • Data Protection Measures: Even though we do not collect or store personal data, we employ rigorous data protection measures to safeguard any information processed during our Sales Intelligence activities. This includes secure processing practices and the implementation of adequate technical and organizational measures to prevent unauthorized access or use of data.

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  • Compliance with Privacy Laws: Our Sales Intelligence practices are designed to be fully compliant not only with GDPR but also with any applicable local privacy laws. This ensures that our operations respect the privacy and data protection rights of individuals and entities across all jurisdictions in which we operate.

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By strictly adhering to these principles, Apolo Mktng S.L. ensures that its Sales Intelligence services respect privacy and comply with GDPR and other relevant data protection legislations. Our commitment to ethical and legal data use underpins the value we offer to our clients, enhancing our services while upholding the highest standards of data protection and privacy.

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Automations

The automations we offer are tailored to specific verticals in marketing and sales, involving the processing of personal data as part of their operations. Compliance measures include:

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  • Data Protection by Design and Default: Our technologies and processes are built with data protection at their core, ensuring that personal data is processed securely and with respect to privacy from the outset.

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  • Security Measures: Utilizing Google Cloud Platform for data storage, we implement robust security measures to protect data against unauthorized access, disclosure, alteration, and destruction.

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Compliance with Other Legislations

In addition to GDPR, Apolo Mktng S.L. ensures compliance with other relevant legislations and frameworks that govern data protection and privacy, including but not limited to:

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  • ePrivacy Directive (Cookie Law): For the use of cookies and similar technologies on our websites and platforms.

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  • Local Data Protection Laws: Adhering to the specific data protection regulations of the countries in which we operate, ensuring global compliance.

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Apolo Mktng S.L. is dedicated to upholding the principles of GDPR and other relevant data protection legislations across all its services. Our commitment to privacy and data protection is integral to our operations, ensuring that we not only provide innovative solutions to our clients but also maintain trust and integrity by protecting personal information in accordance with the highest legal standards.

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